Year three of a five year plan.

BBC Radio Scotland hosted No Music Day 2007. They are the national station for Scotland with a listenership of over 4,000,000. For the 24 hours of No Music Day 2007 the station played no music. This not only included the music that would have been played on the scheduled music programmes but all the station idents and jingles. Many listeners complained and made it known that they would be spending the day listening to rival stations for the day. Other listeners asked if they could have a no music day once a week.